Portfolio
Strategic Evolution: Splash's Expansion into Attendee App Solutions
View Case Study
Driving Customer-Centric Strategies: Valley Bank's Response to COVID-19
View Case Study
Improving Capital One Cafe experiences
View Case Study
Helping Brands Build Relationships with their Customers
View Case Study
Improving the Patent Examination Experience
View Case Study
Building Applications for the HCM Industry
View Case Study
Engaging readers on social media platforms—Research
View Case Study
Facilitating the pharmaceutical negotiation process—Research, UX Design
View Case Study
Sharing sensitive information on a highly secure platform—Research
View Case Study
ABOUT
I bring a keen eye for identifying opportunities for businesses to grow.
By immersing myself into customer behavior and company goals, I help organizations unearth insights and deliver actionable recommendations that guide product development teams toward success.
In addition, my six-plus years as a product designer enrich my perspective, enabling me to juggle roles and personally deliver on requirements.
AChievements
Founded UX research practice at Splash. Fueled growth by providing the narrative and requirements for several market-hit features: Attendee App, Complex Registration, Salesforce AppExchange Integration
Founded UX research as a practice within Valley Bank. My contribution identified online banking as a growth obstacle, prompting significant investment in its enhancement.
Facilitated workshops with In-Person Experiences teams, leading to Café Experiences becoming a key focus in Q2 & Q3. That generation led to field research across Boston, Miami, and Philadelphia, resulting in measurable increases in customer loyalty, employee loyalty, and visitor engagement.
Founded UX research and product design practice at Braze. This led to a culture of user-centricity, resulting in a doubling of the design team and streamlined time to market. Furthermore, I implemented an automated survey program that collected key feature scores, enabling Product to benchmark itself and understand business impact.