
+10 years of crafting product research & design that results in spectacular business outcomes.

34%
Designed Content Cards, sparking a 34% increase in user engagement for Braze customers.
5x
Directed research and designed framework that increased engagement 5x for Capital One Cafes.
23%
Conducted research that led to redesign of the online registration flow for Valley Bank. Increasing conversion by 23%.
Joel turned things around by listening to our stakeholders, understanding our challenges, and, ultimately, delivering solutions that increased our business.
